Client Overview:
A rapidly expanding online fashion boutique sought to differentiate itself in the competitive market by offering a highly personalized shopping experience. The boutique specialized in curated fashion collections and needed a platform to reflect its brand’s uniqueness while handling high volumes of traffic and transactions.
Challenges:
- Customization Constraints: The online fashion boutique’s existing Shopify platform lacked the flexibility for advanced personalization features.
- Scalability Issues: As the boutique grew, its website began experiencing performance issues during peak traffic, leading to slow load times and reduced customer satisfaction.
- Inventory Synchronization: The client needed an efficient system to manage inventory across multiple sales channels in real-time.
Expertiqo’s Solution:
- Custom Web Development on Shopify: Expertiqo customized the Shopify platform, incorporating personalized product recommendations based on user behavior, advanced filtering options, and a dynamic content management system. These enhancements provided a unique and engaging shopping experience.
- Performance Optimization: To address scalability, Expertiqo optimized the site’s backend, ensuring faster load times and the ability to handle large traffic volumes without compromising performance.
- AWS Integration for Inventory Management: Expertiqo developed a custom inventory management system hosted on AWS. This system synchronized inventory across the boutique’s online store, physical locations, and third-party sales channels, ensuring real-time accuracy.
Learn more about expertiqo’s solutions here:
Results:
- Enhanced User Experience: The personalized shopping experience resulted in a 35% increase in customer engagement and a 20% increase in average order value.
- Improved Performance: The website’s load time was reduced by 50%, even during peak shopping seasons, leading to higher customer satisfaction and retention rates.
- Efficient Inventory Management: Real-time inventory updates reduced stock discrepancies by 40%, preventing overselling and backorders.
