Client Overview:
A car dealership network based from Australia wanted to revamp its digital presence by creating a modern, user-friendly website that would attract more customers and streamline the vehicle purchasing process. The network needed a centralized platform that would allow customers to browse available inventory, schedule test drives, and apply for financing online.
Challenges:
- Centralized Inventory Management: The dealership needed a solution to manage and display inventory across multiple locations while keeping the information accurate and up-to-date.
- User Experience: The website needed to offer an engaging and easy-to-navigate experience, with features like vehicle comparisons, detailed specifications, and virtual tours.
- Lead Generation: The client wanted to enhance lead generation through improved call-to-actions, online chat support, and easy access to financing options.
Expertiqo’s Solution:
- Custom Web Development on WooCommerce: Expertiqo designed and developed a custom WooCommerce website that featured a responsive design, allowing customers to browse vehicles, compare models, and schedule test drives. The site included advanced search and filtering options, making it easy for users to find the exact vehicle they were looking for.
- Integration with Inventory Management System: The website was integrated with the dealership’s inventory management system, ensuring real-time updates on vehicle availability across all locations. This integration allowed the dealership to maintain accurate listings and provide customers with up-to-date information.
- Enhanced Lead Generation Tools: Expertiqo implemented lead generation features such as an online chat system, financing application forms, and prominent call-to-action buttons. These tools helped capture more leads and streamline the customer journey from browsing to purchasing.
Results:
- Increased Online Traffic: The revamped website led to a 40% increase in online traffic, with more visitors engaging in vehicle comparisons and test drive bookings.
- Higher Lead Conversion: The lead generation tools contributed to a 25% increase in qualified leads, with a significant uptick in online financing applications.
- Improved Customer Experience: The centralized inventory system and user-friendly interface enhanced customer satisfaction, with users praising the ease of finding and comparing vehicles.
